How Can Calligraphy Be Turned Into Products in the Market?
From Research to Creation: A Practical Guide for Artists Turning Calligraphy into Products
In our last newsletter, we categorized the calligraphy works and added theme stickers to each of them. Words like Encourage, Appreciate, Love, Seasonal greetings… became little tags that helped us map out the artworks in a more structured way.
This was not just an organizing exercise. It was actually the first step of market research. The question behind it was: Which themes are more likely to resonate with people once they are turned into products?
What Market Research Shows Us
The global calligraphy market is growing steadily, with its value expected to jump from $2 billion in 2025 to over $3.5 billion by 2032 according to Future Data Stats. During the pandemic, sales of calligraphy supplies and DIY kits rose by 30%, showing a clear surge in public interest. Trend reports from Etsy and Pinterest highlight greeting cards, mugs, and wedding items as the most popular calligraphy-related products
In short, calligraphy is more than just beautiful writing. It's now a part of people's daily lives, seen in the gifts they give and the spaces they live in.
Which Products Are Popular?
Research shows that calligraphy works fit especially well with certain product categories:
✔ Postcards & Greeting Cards: Perfect for gratitude, congratulations, and love messages. Affordable, easy to gift, and consistently in demand.
✔ Mugs & Tumblers: Short motivational quotes such as Encourage and Self motivation fit naturally. People love starting their day with a message on their morning coffee.
✔ Notebooks & Journals: Great for themes like Daily greetings or Mentor. They connect directly with self-development, study, or daily reflection.
✔ Frames & Posters: Deeper themes like Poems or Mentor match well. They become part of someone’s home or office decoration.
✔ Seasonal Products: Christmas, New Year’s, or Valentine’s Day items create demand every year. Short-lived but powerful.
How Artists Can Do Market Research
“Market research” may sound intimidating, but artists can do it too 😎 — and it can be surprisingly simple. Here are four easy steps:
1️⃣ Explore Online Marketplaces
Go to platforms like Etsy, Society6, or Redbubble. Just like I searched for “calligraphy card” or “calligraphy mug,” try searching for the product categories you’d love to create. It’s a simple way to see what’s out there and spark ideas for your own work.
Which designs are bestsellers? What is the typical price range? What do buyers mention in their reviews — what they love, and what they didn’t like?
👉 Example: If “Thank you” cards have thousands of reviews, that means people actively buy calligraphy to express gratitude.
2️⃣ Look at Social Media & Trends
On Instagram or Pinterest, search hashtags like #calligraphyart or #calligraphygift. You’ll quickly see what styles and themes are trending.
On Google Trends, type “calligraphy greeting card.” You may notice that searches spike just before Christmas.
👉 That data tells you that seasonal calligraphy products are worth planning for.
3️⃣ Read Market Reports for the Bigger Picture
Read Market Reports for the Bigger Picture: You don’t need to buy expensive professional reports. Free summaries and articles are enough. Search Google for terms like “calligraphy market report free,” “stationery trend 2025,” or “Etsy trend report.”
👀 Look for answers to: Is the market growing or shrinking? Which categories are in demand? Which keywords are rising? Knowing these things helps you see where your work fits into the bigger picture.
👉 Knowing these things helps you see where your work fits into the bigger picture.
4️⃣ Run Small-Scale Tests
Use Canva to create mockups of your work on mugs or cards. Post them on social media and ask: “Which version do you like better?” Or show them to friends and family and ask: “If you received this as a gift, how would you feel?”
You can even produce just one or two items through print-on-demand services like Printful or Redbubble. The key is to collect small reactions before making a big investment.
👉 The key is to collect small reactions before making a big investment.
What We Learned
This newsletter is not only about sharing ideas — it’s also about hearing yours.
I would love for you to take part and share your perspective.
😊 If you turned your work into a product:
Which item (card, mug, poster, notebook…) would fit best? Which message (Encourage, Appreciate, Love…) do you think would connect most with people?
🗣️ Please reply or leave a comment.
Your thoughts and experiences are not just feedback — they help shape the next steps of this journey ✨
In this issue, we explored calligraphy as products, what the market looks like, and which themes and items are most promising.
👉 In the next newsletter, we’ll move from research into action: creating mockups and testing audience reactions.